Mamata Banerjee and Abhishek Banerjee Connect with the Masses Through WhatsApp Channels

• Mamata Banerjee and  Abhishek Banerjee have inaugurated WhatsApp channels to establish direct communication with the public

• This move underscores Trinamool's dedication to strengthening public relations, building on earlier initiatives like 'Didi Ke Bolo' and 'Sarsari Chief Minister'

•  WhatsApp channels offer a one-way broadcast platform for sharing multimedia content, enabling easy access to updates and promoting engagement with a broader audience

In order to enhance direct communication with the public, Mamata Banerjee and Abhishek Banerjee have both launched dedicated WhatsApp channels on Wednesday.This move comes on the heels of a recent update in the popular messaging app, emphasizing the party's focus on emphasizing public relations.

Mamata Banerjee, a prominent leader of Trinamool, has consistently striven to engage with the masses through initiatives like 'Didi Ke Bolo' and 'Sarsari Chief Minister', which aimed to bring governance to the doorstep of the people. Additionally, her active presence on social media platforms like Facebook and Twitter has further solidified her connection with the public.

The introduction of the WhatsApp channel marks a significant step towards more direct and widespread outreach. This one-way broadcast platform allows for seamless sharing of images, videos, and messages, ensuring that updates are easily accessible to followers of the channel.

This move recognizes the immense potential of WhatsApp in connecting with a large audience in the digital age. Notably, several celebrities have already embraced this mode of communication, and now ministers and MLAs are also following suit, demonstrating a growing trend in leveraging technology for wider public engagement. This initiative is expected to facilitate broader access and interaction between the government and the citizens they serve.